When it comes to picking shoes, there's only one rule: Ask a 2-year-old.
At least, that's what Steph Curry did with one of the biggest decisions of his life.
The Warriors superstar was choosing which brand would represent him back in 2013, and he couldn't quite make up his mind. There of course were plenty of suitors, too.
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Curry was coming off his breakout season at the time, averaging 22.9 points per game for Golden State in the 2012-13 season, and led the Warriors to the playoffs for the first time in his career. That's when he turned to his daughter, Riley.
"My daughter Riley at the time was 2 and I was down at my agent's house in LA and we were just kind of messing around," Curry said to ESPN's Nick DePaula on "The Sneaker Game." "I had a bag full of all the shoes I was wear testing and I was getting to that final hour like, 'What are you gonna do?' I was messin' around and said, 'Riley come in here, let me put all these shoes around.' So I had Nike, Adidas, Brand Black and Under Armour shoes. I had them all laying around in the middle of the room and I told her, 'Go pick your favorite and hand it to daddy.'
"Little did I know, her dramatic self, even at 2, she did the process of elimination. She didn't just go for the first one. ... She did the first three, threw them across the room, ran over and handed me the Spawn. That was pretty much the end of it right there."
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Golden State Warriors
Whether you're a fan of Curry's shoes or not, there's one person to thank or blame: A very young Riley Curry.
The two-time NBA MVP has gone on to be the face of Under Armour Basketball, is on his eighth signature shoe right now and launched the Curry Brand within Under Armour last year.
And it's all because of his first-born daughter.